About Us

Since the 1950s, the Lee family has been a trusted name in Australian retail. Today, Bing Lee employs over 500 staff across more than 30 stores along Australia’s east coast, with one of the most comprehensive consumer electronics offerings on the Australian market. 

We live by the same principles set by our founder, Bing Lee: integrity, generosity, and a passion for helping families live better, every day.

The best brands, the right advice, and great value - all under one roof.

For over 69 years, Bing Lee has been helping Australians bring the best of technology and appliances into their homes. As Australia’s largest family-owned retailer in our category, we pride ourselves on delivering the products that make life easier, smarter and more enjoyable.

From everyday essentials like refrigerators, washing machines and air conditioners, to the latest innovations in smart TVs, laptops, and connected home devices, our product range is designed to support every household. We carefully curate our selection from leading global brands, ensuring our customers enjoy quality, reliability, and performance.

But it’s more than just what we stock - it’s how we deliver it. At Bing Lee, value is woven into everything we do. From competitor price matching and flexible payment options, to expert advice and installation services, we’re dedicated to making sure our customers get the right solution for their needs.

Better Living, Every Day. It’s not just our tagline, it’s our promise.

Our philosophy is simple: ‘Better Living, Every Day’. This mantra guides everything we do, from the products we sell to the way we serve our customers and support our communities.

• Great Service: As a trusted family business with decades of experience, we put our customers first. Our knowledgeable team members are here to give expert advice and ensure you feel confident in every purchase.

• Great Brands: We partner with the world’s most trusted and innovative appliance and technology brands, giving Australians access to the latest and best.

• Great Value: We believe in value at every step — not only in our prices, but also in our delivery, warranty, finance options, and the care we provide long after purchase.

These values are more than words. They’re the foundation of why generations of Australians continue to choose Bing Lee.

A family business, run by people who have been in the business their whole lives.

Behind the Bing Lee name is a dedicated team of more than 500 people across our stores, warehouses and support offices. Many of our staff have been part of the Bing Lee family for decades, and they bring a wealth of knowledge, experience, and passion to their work.

We believe in building careers. That’s why we invest in training and development, nurturing the next generation of retail professionals, managers, and leaders. Our people are empowered to grow with us, and in turn, they provide the outstanding service that sets us apart.

Working at Bing Lee means being part of a family business that values loyalty, integrity, and teamwork. It’s about being part of something bigger — helping Australians live better, every day.

Supporting the causes and clubs that bring Australians together.

Bing Lee has always believed that being a successful family business means giving back to the community that supports us. Over the years, we’ve partnered with charities, grassroots organisations, and sporting clubs to make a meaningful difference.

We’re proud sponsors of the Sydney Swans AFLW team, supporting women’s sport since their historic inaugural season. This partnership is about more than sponsorship - it’s about championing equality, participation, and the positive impact of sport in people’s lives.

Charity is another cornerstone of our commitment. Since 2019, we’ve proudly supported the Zero Childhood Cancer Program, helping to fund world-leading research and personalised treatments that give children and families hope for the future.

Whether through sport, health initiatives, or local community causes, our mission is the same: to stand with Australians and give back in ways that create a lasting impact.

More than 30 stores, serving generations of families across Australia’s east coast.

From our very first store in Fairfield to more than 30 locations today, Bing Lee stores have always been about more than just shopping. They’re places where customers can explore, test, and experience the latest appliances and technology, with expert guidance every step of the way.

Each store is designed to feel welcoming and approachable, with a team ready to answer questions, give personalised advice, and ensure customers find the right product for their home. Many of our stores have been serving their local communities for decades, becoming trusted destinations for generations of families.

We’re proud to continue expanding our presence while maintaining the family-run atmosphere that makes us unique.

From a single shopfront to more than 30 stores today, Bing Lee has grown alongside the communities we serve - always staying true to the values of family, service, and trust. Whatever you need, we’re here to help, with all the same care and commitment as Bing offered over 69 years ago.